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　　包装的功能性和用户体验往往是设计价值的体现，而最为讲究包装保护作用的品类之一--零食、糕点等食品，近年来在“颜值热”的影响下，越来越多的品牌愈发注重产物礼盒视觉上的美感呈现，希望能以此带动销量，积累好口碑。今天分享的食品礼盒包装又有哪些新的记忆点，一起来看下！

　　The functionality and user experience of packaging are often the embodiment of design value, and one of the most important categories that emphasizes packaging protection - snacks, pastries, and other foods. In recent years, under the influence of the "beauty trend", more and more brands have paid more attention to the visual beauty of product gift boxes, hoping to drive sales and accumulate good reputation. What are the new memory points of the food gift box packaging we shared today? Let's take a look together!

　　“黑巧地带”巧克力品牌，以原料可可豆的主要产地--热带雨林为灵感发想，巧妙地将几何图形和活力的色彩碰撞融入到设计中，烘托出来自热带的原始感和热情的魅力。而在产物制作上，品牌坚持选用高品质的可可豆，经过匠心独运的烘焙与调配，创造出令人难以忘怀的巧克力体验，每一口都是对热带风情的回味。值得注意的是，黑巧地带还积极倡导健康生活方式，通过“Chocolate Makes Every Day Better”的品牌理念，鼓励消费者将黑巧克力作为日常零食的一部分，享受健康与美味的双重体验。同时，黑巧地带还积极参与各种运动领域的活动，与消费者共同健康生活。

　　The "Black Clever Zone" chocolate brand is inspired by the main production area of cocoa beans - tropical rainforests. It cleverly blends geometric shapes and vibrant colors into its design, creating a sense of originality and passionate charm from the tropics. In terms of product production, the brand insists on using high-quality cocoa beans, which are carefully baked and blended to create an unforgettable chocolate experience. Every bite is a lingering aftertaste of tropical flavor. It is worth noting that Black Chocolate Zone also actively advocates a healthy lifestyle, encouraging consumers to incorporate dark chocolate into their daily snacks and enjoy a dual experience of health and deliciousness through the brand concept of "Chocolate Makes Every Day Better". At the same time, Heiqiao District actively participates in various sports activities and lives a healthy life together with consumers.

　　02伴山松林开口松子产测?鲍鲍贰础骋尝贰松子的清香蕴藏着长白山的好山好水好空气，是自然孕育的精华，是自然予人的馈赠。化繁为简，是感谢自然最好的方式。伴山松林要体现自然、经典、新中式的调性，因此在设计表达上，画面从长白山的一片松树林，“捕捉”到一株好看饱满的松果，以手绘的形式加以艺术处理，呈现出品牌尝翱骋翱，再往中间走去，看到地面上掉落的松果和枝叶，实现最自然最纯粹的表达。在包装设计上，通过不同的盒型材质和工艺去呈现产物本身品质的不同和递增。?在设计食品礼盒包装时，了解消费者的心理和审美需求是必不可少的环节，例如，年轻人可能更喜欢时尚、前卫的设计，而年长者则可能偏爱传统、稳重的风格。因此，设计师需要通过市场调研和数据分析，深入了解目标受众的需求。通过对消费者需求的理解、色彩与图案的巧妙运用、材质与工艺的精心选择以及创新与个性化设计的不断探索，我们可以打造出既有时尚感又能激发购买欲望的食品礼盒包装。毕竟，生活中总是需要一些心意和新意，赠与亲朋好友一款设计精巧的食品礼盒，都能让对方感受到来自品牌满满的心意和祝福，让品尝美味变得更有仪式感。

　　02 The fragrance of pinecone by UUEAGLE contains the good mountain, water and air of Changbai Mountain, which is the essence of nature and a gift from nature. Simplifying complexity is the best way to thank nature. The accompanying pine forest should reflect the natural, classic, and new Chinese style tone. Therefore, in terms of design expression, the picture captures a beautiful and plump pine cone from a pine forest in Changbai Mountain, and artistically processes it in hand drawn form to present the brand logo. Walking towards the middle, one can see pine cones and branches falling from the ground, achieving the most natural and pure expression. In packaging design, different box materials and processes are used to present the differences and increasing quality of the product itself.? Understanding consumers' psychological and aesthetic needs is essential when designing food gift box packaging. For example, young people may prefer fashionable and avant-garde designs, while older people may prefer traditional and stable styles. Therefore, designers need to conduct market research and data analysis to gain a deeper understanding of the needs of their target audience. Through understanding consumer needs, clever use of colors and patterns, careful selection of materials and craftsmanship, and continuous exploration of innovative and personalized design, we can create food gift box packaging that is both fashionable and can stimulate purchasing desire. After all, there is always a need for some thoughtfulness and creativity in life. Giving a well-designed food gift box to family and friends can make them feel the brand's full intention and blessings, making tasting delicious food more ceremonial.

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