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在商品包装设计中,材质的选择往往直接影响着产物的整体呈现效果与消费者感知价值。不同产物因其独特属性与定位需求,往往需要搭配与之相契合的包装材料,食品包装更需兼顾实用性与视觉吸引力。
In product packaging design, the choice of materials often directly affects the overall presentation effect of the product and the perceived value of consumers. Due to their unique attributes and positioning requirements, different products often require matching packaging materials, and food packaging needs to balance practicality and visual appeal.
今天就来看看,不同类型的食品是如何选择包材的↓
Today, let's take a look at how to choose packaging materials for different types of food
01狈颈产产辞风味博物馆巧克力
01Nibbo Flavor Museum Chocolate
byCYP艺术纸这款由NIBBO巧克力和徐耀良茶园联名的东方美人茶奶巧,包装设计延续Nibbo风味博物馆的灵感,将巧克力包装转化为可收藏的「风味档案」,栀子花浮雕暗纹暗合东方美人茶的花蜜香调,形成嗅觉与视觉的感官联动。纸张选择采用CYP 艺术纸醇萃纸的燕麦拿铁色,用再生纤维制成,环保温暖的质地为产物增加温度,搭配工艺以醇萃纸的纸张原色作为主色调,满版浮雕栀子花暗纹做底,局部烫哑金点睛,品牌与产物信息则用印刷表现,重点突出,可读性强,易于消费者快速记住产物。
ByCYP Art Paper, a collaboration between NIBBO Chocolate and Xu Yaoliang Tea Garden, is an Oriental Beauty Tea Milk Chocolate. The packaging design continues the inspiration from the Nibbo Flavor Museum, transforming the chocolate packaging into a collectible "flavor archive". The gardenia flower relief dark patterns match the nectar aroma of the Oriental Beauty Tea, forming a sensory linkage between smell and vision. The paper selection adopts the oat latte color of CYP art paper alcohol extract paper, made of recycled fibers, with an environmentally friendly and warm texture that adds temperature to the product. The matching process uses the original color of alcohol extract paper as the main color tone, with full relief gardenia flower dark patterns as the background, and partial matte gold finishing touch. The brand and product information are expressed through printing, highlighting the key points, strong readability, and easy for consumers to quickly remember the product.
02洽洽|高端坚果礼盒
02 Qiaqia | High end Nut Gift Box
by不之名品牌事务所「白坚果」这是洽洽针对现代女性群体打造的高端坚果礼盒,产物以脱皮工艺呈现纯净白坚果,精选巴旦木、核桃仁等优质原料,并添加燕窝酸营养成分,满足现代女性消费者对低负担健康零食的需求。 整体围绕雅致风格进行设计,以米白色为主视觉,融入女性纤柔线条纹理,字体和图形则采用立体烫金,塑造品名立体质感;产物图部分采用局部UV,将图片与原料一同展现,突出核心原料并进行独立icon设计,强化“燕窝酸成分”真实添加,最后完成产物价值传达。
White Nut "is a high-end nut gift box created by Qiaqia for modern women. The product uses peeling technology to present pure and clean white nuts, selects high-quality raw materials such as almonds and walnut kernels, and adds bird's nest acid nutritional ingredients to meet the needs of modern female consumers for low burden healthy snacks. The overall design revolves around an elegant style, with beige as the main visual element, incorporating delicate female lines and textures. The font and graphics are three-dimensional hot stamping, creating a three-dimensional texture for the product name; The product image section uses partial UV to display the image together with the raw materials, highlighting the core raw materials and conducting independent icon design to enhance the true addition of "bird's nest acid component", and finally complete the product value communication.
03黑糖珍珠牛乳茶大桶礼盒
03 Black Sugar Pearl Milk Tea Bucket Gift Box
by杭州群乐最后看到这款“每鲜说”黑糖珍珠牛乳茶桶,一款超大容量礼盒桶,可轻松容纳10杯奶茶。外盒采用哑光覆膜,提升质感;文字采用烫金印刷,奶茶图片则运用局部UV工艺,使其看起来更加真实诱人,增强食欲和吸引力。 在工艺上,纸桶精切+0.1mm,严丝合缝,全自动精密卷边,每处细节都经得起考验。 6孔提绳设计,实现了开合一体,便捷且稳固。此外,还支持个性化设计,让包装成为品牌的独特名片,提升产物识别度。可以看到,在产物包材的选择方面,也需要设计师深入理解产物内核,通过材质肌理、色彩饱和度和结构创新的多维组合,使包装不仅是容器,更成为品牌语言的延伸。这种材质与产物的共生关系,实质上构成了现代营销中至关重要的感官触点。
By Hangzhou Qunle, I finally saw this "Every Fresh Talk" black sugar pearl milk tea bucket, a super large capacity gift box bucket that can easily hold 10 cups of milk tea. The outer box is coated with matte film to enhance its texture; The text is printed with hot stamping, while the milk tea images are printed with partial UV technology to make them look more realistic and attractive, enhancing appetite and appeal. In terms of craftsmanship, the paper barrel is finely cut with a thickness of+0.1mm, tightly sewn, and fully automated with precise edge rolling. Every detail can withstand the test of time. The 6-hole lifting rope design achieves integrated opening and closing, which is convenient and stable. In addition, it also supports personalized design, making packaging a unique business card for the brand and enhancing product recognition. It can be seen that in the selection of product packaging materials, designers also need to have a deep understanding of the product core, and through the multidimensional combination of material texture, color saturation, and structural innovation, make packaging not only a container, but also an extension of brand language. The symbiotic relationship between this material and the product essentially constitutes a crucial sensory touchpoint in modern marketing.
本文由 人妻一区二区精品免费 友情奉献.更多有关的知识请点击 / &苍产蝉辫;真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This article is a friendly contribution from food packaging gift boxes For more related knowledge, please click / Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.在商品包装设计中,材质的选择往往直接影响着产物的整体呈现效果与消费者感知价值。不同产物因其独特属性与定位需求,往往需要搭配与之相契合的包装材料,食品包装更需兼顾实用性与视觉吸引力。
In product packaging design, the choice of materials often directly affects the overall presentation effect of the product and the perceived value of consumers. Due to their unique attributes and positioning requirements, different products often require matching packaging materials, and food packaging needs to balance practicality and visual appeal.
今天就来看看,不同类型的食品是如何选择包材的↓
Today, let's take a look at how to choose packaging materials for different types of food
01狈颈产产辞风味博物馆巧克力
01Nibbo Flavor Museum Chocolate
byCYP艺术纸这款由NIBBO巧克力和徐耀良茶园联名的东方美人茶奶巧,包装设计延续Nibbo风味博物馆的灵感,将巧克力包装转化为可收藏的「风味档案」,栀子花浮雕暗纹暗合东方美人茶的花蜜香调,形成嗅觉与视觉的感官联动。纸张选择采用CYP 艺术纸醇萃纸的燕麦拿铁色,用再生纤维制成,环保温暖的质地为产物增加温度,搭配工艺以醇萃纸的纸张原色作为主色调,满版浮雕栀子花暗纹做底,局部烫哑金点睛,品牌与产物信息则用印刷表现,重点突出,可读性强,易于消费者快速记住产物。
ByCYP Art Paper, a collaboration between NIBBO Chocolate and Xu Yaoliang Tea Garden, is an Oriental Beauty Tea Milk Chocolate. The packaging design continues the inspiration from the Nibbo Flavor Museum, transforming the chocolate packaging into a collectible "flavor archive". The gardenia flower relief dark patterns match the nectar aroma of the Oriental Beauty Tea, forming a sensory linkage between smell and vision. The paper selection adopts the oat latte color of CYP art paper alcohol extract paper, made of recycled fibers, with an environmentally friendly and warm texture that adds temperature to the product. The matching process uses the original color of alcohol extract paper as the main color tone, with full relief gardenia flower dark patterns as the background, and partial matte gold finishing touch. The brand and product information are expressed through printing, highlighting the key points, strong readability, and easy for consumers to quickly remember the product.
02洽洽|高端坚果礼盒
02 Qiaqia | High end Nut Gift Box
by不之名品牌事务所「白坚果」这是洽洽针对现代女性群体打造的高端坚果礼盒,产物以脱皮工艺呈现纯净白坚果,精选巴旦木、核桃仁等优质原料,并添加燕窝酸营养成分,满足现代女性消费者对低负担健康零食的需求。 整体围绕雅致风格进行设计,以米白色为主视觉,融入女性纤柔线条纹理,字体和图形则采用立体烫金,塑造品名立体质感;产物图部分采用局部UV,将图片与原料一同展现,突出核心原料并进行独立icon设计,强化“燕窝酸成分”真实添加,最后完成产物价值传达。
White Nut "is a high-end nut gift box created by Qiaqia for modern women. The product uses peeling technology to present pure and clean white nuts, selects high-quality raw materials such as almonds and walnut kernels, and adds bird's nest acid nutritional ingredients to meet the needs of modern female consumers for low burden healthy snacks. The overall design revolves around an elegant style, with beige as the main visual element, incorporating delicate female lines and textures. The font and graphics are three-dimensional hot stamping, creating a three-dimensional texture for the product name; The product image section uses partial UV to display the image together with the raw materials, highlighting the core raw materials and conducting independent icon design to enhance the true addition of "bird's nest acid component", and finally complete the product value communication.
03黑糖珍珠牛乳茶大桶礼盒
03 Black Sugar Pearl Milk Tea Bucket Gift Box
by杭州群乐最后看到这款“每鲜说”黑糖珍珠牛乳茶桶,一款超大容量礼盒桶,可轻松容纳10杯奶茶。外盒采用哑光覆膜,提升质感;文字采用烫金印刷,奶茶图片则运用局部UV工艺,使其看起来更加真实诱人,增强食欲和吸引力。 在工艺上,纸桶精切+0.1mm,严丝合缝,全自动精密卷边,每处细节都经得起考验。 6孔提绳设计,实现了开合一体,便捷且稳固。此外,还支持个性化设计,让包装成为品牌的独特名片,提升产物识别度。可以看到,在产物包材的选择方面,也需要设计师深入理解产物内核,通过材质肌理、色彩饱和度和结构创新的多维组合,使包装不仅是容器,更成为品牌语言的延伸。这种材质与产物的共生关系,实质上构成了现代营销中至关重要的感官触点。
By Hangzhou Qunle, I finally saw this "Every Fresh Talk" black sugar pearl milk tea bucket, a super large capacity gift box bucket that can easily hold 10 cups of milk tea. The outer box is coated with matte film to enhance its texture; The text is printed with hot stamping, while the milk tea images are printed with partial UV technology to make them look more realistic and attractive, enhancing appetite and appeal. In terms of craftsmanship, the paper barrel is finely cut with a thickness of+0.1mm, tightly sewn, and fully automated with precise edge rolling. Every detail can withstand the test of time. The 6-hole lifting rope design achieves integrated opening and closing, which is convenient and stable. In addition, it also supports personalized design, making packaging a unique business card for the brand and enhancing product recognition. It can be seen that in the selection of product packaging materials, designers also need to have a deep understanding of the product core, and through the multidimensional combination of material texture, color saturation, and structural innovation, make packaging not only a container, but also an extension of brand language. The symbiotic relationship between this material and the product essentially constitutes a crucial sensory touchpoint in modern marketing.
本文由 人妻一区二区精品免费 友情奉献.更多有关的知识请点击 / &苍产蝉辫;真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
This article is a friendly contribution from food packaging gift boxes For more related knowledge, please click / Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.
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